Source: Marketing Technology The New New Thing Podcast: With Guest Douglas Karr In Indianapolis, there’s quite a movement in the marketing technology space with the growing number of investments of HighAlpha – which was born out of ExactTarget. We’ve shared about one of those companies, Quantifi, and interviewed CEO R.J. […]

Source: Google Analytics New Data Studio Data Control Today we’ve made it dramatically easier to view your Google Analytics data in Data Studio using the new Data control. When a report is created using the Data Control, all viewers can see their own data in the report, without creating anything. […]

Source: HubSpot Marketing AI and Big Data Are Changing Our Attention Spans What catches your attention? The business of answering that question attracts hundreds of billions of dollars every year. As long as there have been things to buy, there’s been a market for human attention. Long ago, capitalizing on […]

Source: HubSpot Marketing How to Start Using Video in Your Marketing Whenever a new app or technology is released, marketers are among the first to experiment with it — and to start creating new content with it. That’s because marketers are constantly competing for their audience’s attention — and often […]