Source: Marketing Technology A Snapshot of Omnichannel Consumer Buying Behavior in 2017 Omnichannel strategies are becoming more common to implement as marketing cloud providers offer tighter integration and measurement of strategies across the consumer’s journey. Tracking links and cookies enable a seamless experience where, regardless of the channel, the platform […]

Source: O\’Reilly Radar Intelligent Bits: 26 May 2017 Sukiyaki in French style, brick-and-mortar conversion tracking, route-based pricing, and technological productivity. Deep recipe transfer — Many recent results have shown the ability to transfer visual patterns and styles across images. Now researchers demonstrate how neural nets can adapt recipes to […]

Source: HubSpot Marketing How to Get Started With Paid Search [Free Guide] In 2016, 96% of Google’s revenue came from paid search (or pay-per-click) advertising. Clearly, marketers are taking advantage of AdWords, but what does a great PPC campaign even look like? How do you ensure it drives ROI for your company? […]

Source: O\’Reilly Radar Four short links: 26 May 2017 Service Availability, Data Share, Eventual Consistency Explained, and Reproducible Deep Learning The Calculus of Service Availability — A service cannot be more available than the intersection of all its critical dependencies. If your service aims to offer 99.99% availability, then […]

Source: Google Analytics Solving the enterprise attribution challenge On Tuesday, we announced Google Attribution, a new free product to help marketers measure the impact of their marketing across devices and across channels. Our goal is to help every business, large or small, solve the attribution challenge and better understand if […]

Source: Marketing Technology Should Brands Take a Stance on Social Issues? This morning, I unfollowed a brand on Facebook. Over the last year, their updates morphed into political attacks, and I no longer wished to see that negativity in my feed. For several years, I openly shared my political viewpoints. too. […]