Source: Google Analytics New tools for managing Google Analytics users Last month we announced new account management tools for businesses using Google Analytics. Today we’re thrilled to introduce another round of improvements. Over the coming months, we’ll centralize user management across a company’s many Google Analytics accounts and launching user […]

Source: Google Analytics Better A/B Testing with Firebase Earlier this year, the Google Optimize and Firebase teams worked together to bring A/B testing functionality to Firebase. Last week, at the Firebase Dev Summit, we announced that A/B testing is now available in beta to all app developers.This post originally appeared […]

Source: Google Analytics Open Source Community Connectors for Data Studio More than six hundred developers have signed up for developer access to Data Studio Community Connectors since the Developer Launch. Community Connectors give developers an opportunity to come up with innovative solutions for data access and broaden the scope of […]

Source: Google Analytics Smarter attribution for everyone In May, we announced Google Attribution, a new free product to help marketers measure the impact of their marketing across devices and across channels. Advertisers participating in our early tests are seeing great results. Starting today, we’re expanding the Attribution beta to hundreds […]

Source: Google Analytics Better tools for teams of all sizes We’ve heard feedback from businesses of all sizes that they need simpler ways to manage the analytics products they use and the team members who use them. That’s why we’re making new controls available to everyone who uses Analytics, Tag […]