Source: Occam\’s Razor Unsexy Fundamentals Focus: User Experiences That Print Money Like me, I’m sure you are working on complex challenges when it comes to data. Multi-petabyte data warehouses. Multi-touch, cross-channel attribution analysis. Media mix modeling. Predictive analytics. Human-centric analysis. Oh, and let’s not forget the application of machine learning […]

Source: Google Analytics New ways to measure your users in Google Analytics Almost 90% of marketing executives say that understanding user journeys across channels and devices is critical to marketing success.1 Today’s customers have incredibly high expectations for personalized and relevant experiences from brands. That’s why Google Analytics keeps working […]

Source: Google Analytics New tools for managing Google Analytics users Last month we announced new account management tools for businesses using Google Analytics. Today we’re thrilled to introduce another round of improvements. Over the coming months, we’ll centralize user management across a company’s many Google Analytics accounts and launching user […]