Source: Marketing Technology A Snapshot of Omnichannel Consumer Buying Behavior in 2017 Omnichannel strategies are becoming more common to implement as marketing cloud providers offer tighter integration and measurement of strategies across the consumer’s journey. Tracking links and cookies enable a seamless experience where, regardless of the channel, the platform […]

Source: HubSpot Marketing How to Get Started With Paid Search [Free Guide] In 2016, 96% of Google’s revenue came from paid search (or pay-per-click) advertising. Clearly, marketers are taking advantage of AdWords, but what does a great PPC campaign even look like? How do you ensure it drives ROI for your company? […]

Source: Marketing Technology Should Brands Take a Stance on Social Issues? This morning, I unfollowed a brand on Facebook. Over the last year, their updates morphed into political attacks, and I no longer wished to see that negativity in my feed. For several years, I openly shared my political viewpoints. too. […]

Source: HubSpot Marketing How to Create a SMarketing Service Level Agreement At most companies, it can feel like marketing and sales are far from being on the same team. According to the 2017 State of Inbound report, fewer than half of marketers would describe their respective companies’ Sales and Marketing […]

Source: HubSpot Marketing 8 Signs of Emotional Intelligence in Leadership We write a lot about artificial intelligence here at HubSpot. You might be excited about it, or slightly concerned that AI will take your job — and then take over the world. And while AI is important and interesting, I’m […]

Source: Marketing Technology The 12 Brand Archetypes: Which One Are You? We all want a loyal following. We’re constantly looking for that magical marketing plan that will connect us to our audience and make our product an irreplaceable part of their life. What we don’t often realize is that connections […]