Source: Marketing Technology The New New Thing Podcast: With Guest Douglas Karr In Indianapolis, there’s quite a movement in the marketing technology space with the growing number of investments of HighAlpha – which was born out of ExactTarget. We’ve shared about one of those companies, Quantifi, and interviewed CEO R.J. […]

Source: HubSpot Marketing AI and Big Data Are Changing Our Attention Spans What catches your attention? The business of answering that question attracts hundreds of billions of dollars every year. As long as there have been things to buy, there’s been a market for human attention. Long ago, capitalizing on […]

Source: HubSpot Marketing How to Start Using Video in Your Marketing Whenever a new app or technology is released, marketers are among the first to experiment with it — and to start creating new content with it. That’s because marketers are constantly competing for their audience’s attention — and often […]

Source: MarTech Is marketing technology entering a post-platform era? One of the points I raised when we released the 2017 marketing technology landscape was that “the platformization of marketing technology” was now fully underway. Heterogeneous marketing stacks have become the norm. Even if many of the integrations between different marketing […]

Source: Marketing Technology 7 Strategies to Increase Engagement on Instagram For clients that want to increase awareness and grow a community of followers, visual marketing like Instagram has led the pack on engagement. In fact, 70% of Instagram users have looked up a brand on the platform, with 62% of users […]