Source: MarTech 72 hours in Shanghai in a parallel martech universe The world’s three largest Internet companies are American: Google (Alphabet), Amazon, and Facebook. The fourth largest — actually the 9th most valuable company in the world by market capitalization — is the Chinese giant Tencent. The sheer scale of […]

Source: Marketing Technology What’s the Impact of a Micro vs. Macro-Influencer Strategies Influencer marketing lies somewhere in between the word-of-mouth colleague that you trust and the paid advertisement you put on a website. Influencers often have great ability to build awareness but range in their ability to actually influence prospects […]

Source: Marketing Technology Zymplify: Marketing as a Service for Small Business Rapid development, frameworks, and integrations continue to put platforms on the market that provide a plethora of features at substantially lower costs each year. Zymplify is one of those platforms – a cloud marketing platform that provides all the […]

Source: Marketing Technology How Each Generation Has Adapted To and Utilizes Technology It’s pretty common for me to groan when I see some article berating Millennials or making some other terrible stereotypical criticism. However, there’s little doubt there aren’t natural behavioral tendencies between generations and their relationship to technology. I […]

Source: Marketing Technology Zuora: Automate Your Recurring Billing and Subscription Operations Application development companies spend a ton of time developing their platforms but often miss out on one of the most critical elements needed for success – subscription management. And it’s not a simple problem. Between payment gateways, returns, credits, discounts, […]