Source: Marketing Technology The New New Thing Podcast: With Guest Douglas Karr In Indianapolis, there’s quite a movement in the marketing technology space with the growing number of investments of HighAlpha – which was born out of ExactTarget. We’ve shared about one of those companies, Quantifi, and interviewed CEO R.J. […]

Source: MarTech Is marketing technology entering a post-platform era? One of the points I raised when we released the 2017 marketing technology landscape was that “the platformization of marketing technology” was now fully underway. Heterogeneous marketing stacks have become the norm. Even if many of the integrations between different marketing […]

Source: Marketing Technology 7 Strategies to Increase Engagement on Instagram For clients that want to increase awareness and grow a community of followers, visual marketing like Instagram has led the pack on engagement. In fact, 70% of Instagram users have looked up a brand on the platform, with 62% of users […]

Source: Marketing Technology How Retailers Can Prevent Losses From Showrooming Walk down the aisle of any brick-and-mortar store and chances are, you will see a shopper with their eyes locked on their phone. They may be comparing prices on Amazon, asking a friend for a recommendation, or looking up information […]

Source: Marketing Technology 5 Design Elements that Work Well for Mobile Conversion Despite a rise in mobile usage, many websites deliver a poor mobile experience, forcing potential customers off-site. Business owners who have only just learned to navigate the desktop space are finding it difficult to make the transition to […]

Source: Marketing Technology YouTube: What’s Your Video Strategy There? We’re always focused on gaps when it comes to our clients’ digital marketing strategy. Search engines aren’t just a channel for businesses and consumers to find the brands they’re looking for, the algorithms are also an outstanding indicator of a brand’s […]