Congratulations! You’ve successfully handled many of the aspects of Mautic and you are well on your way to being a highly successful marketer using some of the finest marketing automation software available. It is now time to look at some of the  basic reports you can gather from your collected information. […]

Assets can be a confusing term but once we explore how you add them and add them to your marketing process you will understand fully what an asset is and why you will use them. Previously we examined setting up forms and then creating a landing page. You want to use these tools to collect […]

Landing pages are one of the most visible ways you interact with your potential leads. Mautic makes creating landing pages easy and intuitive through the use of a drag-and-drop page builder. Previously you explored setting up a form and the benefits a form provides for capturing more lead information. A landing page […]

Mautic puts the power of form building in your hands. Forms are one of the most important aspects of marketing automation as this is when you will collect information from your leads directly and use this information to continue to build their lead profile. Forms are simply a way to give […]

You’ve been working hard on setting up your marketing automation platform and by this point you have a good portion completed. Congratulations! Your hard work will pay off for you many times over! Remember that you are creating a wonderful process by which you can simplify and automate your basic […]

Once you have the basic understanding of how points work and how points help to define campaign outcomes you can then begin to look at more detailed ways to implement points and how to improve your weighting of leads. 1. Using Negative Points The first “trick” we are going to look at […]

Creating campaigns, setting up your emails, and preparing your leads are all valuable parts of marketing automation and establishing a successful marketing process. These steps all lay the foundation for the next important piece in your marketing automation structure, defining campaign outcomes. First we need to understand what a campaign outcome consists […]

Mautic has powerful campaign building capabilities built directly in. You can use the intuitive drag-and-drop interface to create your campaign strategies and begin making connections with your leads. In this session we’ll walk through the process of creating your first campaign. 1. Campaign Details and Smart Lists Creating a campaign involves […]

Mautic performs a variety of tasks for your marketing automation. One of the cornerstones of a good marketing automation system is the ability to create and send targeted emails. If you have been following along in this introductory series you have previously setup smart lists and begun tracking leads as they visit your website. Before […]

Mautic gives you powerful tools for managing your leads and simplifying your tracking process. If you have been following along in this series then you have already performed the basic setup steps, and have begun tracking leads. You are now ready to begin exploring some of the great features of marketing […]