Publishers should be natural leaders in content marketing. Providing high quality, authoritative content is already your stock in trade. While quality content is a fundamental requirement of successful digital marketing, it’s not enough in and of itself. You also need to develop, promote, distribute, and monitor compelling digital content campaigns […]

During the last year, Facebook has emerged as a real contender for the online video platform throne. In wake of several new video features being introduced and a heavy video focus from Mark Zuckerberg, the social media giant has quadrupled its video views over the last year. Facebook’s increased focus […]

This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post. There’s no question that men and women think and communicate differently. Sometimes it feels like we’re from different planets, right? And this seemingly simple idea has implications outside of the confines of romantic relationships and friendships. It’s […]

Video has become one of the most powerful forms of marketing content. As people become less and less patient, the text-only approach is no longer cutting it. We’ve moved into a visual-centric world, of which video is a critical piece. One component of your marketing strategy that video’s especially great for? Explaining […]

Companies that get the buyers involved in their marketing really reap the benefits. When actual customers have a say in what’s going on with your company, they get excited. And excited customers are more likely to spread the word. And the word is social proof—a powerful marketing tool that you […]

Tony Ralph, the director of ad technology at Netflix, delivered one of the best talks at MarTech in San Francisco earlier this year. It’s truly a “graduate level” discussion about how Netflix’s adtech/martech team developed a build-and-buy strategy for their own technology stack for bringing programmatic advertising in-house. While not […]