Companies that get the buyers involved in their marketing really reap the benefits. When actual customers have a say in what’s going on with your company, they get excited. And excited customers are more likely to spread the word. And the word is social proof—a powerful marketing tool that you […]

Tony Ralph, the director of ad technology at Netflix, delivered one of the best talks at MarTech in San Francisco earlier this year. It’s truly a “graduate level” discussion about how Netflix’s adtech/martech team developed a build-and-buy strategy for their own technology stack for bringing programmatic advertising in-house. While not […]

The other day, I realized something while reading a bunch of articles about becoming a more effective content marketer. Many articles recommend certain tactics to increase an individual piece’s quality, but they don’t often give tips on how to be a better content marketer in general. We all know it’s important […]