Source: Marketing Technology Benefits of Customer Loyalty Programs { “homeurl”: “https://www.marketingtechblog.com/”, “resultstype”: “vertical”, “resultsposition”: “hover”, “itemscount”: 4, “imagewidth”: 70, “imageheight”: 70, “resultitemheight”: “auto”, “showauthor”: 1, “showdate”: 1, “showdescription”: 1, “charcount”: 3, “noresultstext”: “No results!”, “didyoumeantext”: “Did you mean:”, “defaultImage”: “https://www.marketingtechblog.com/wp-content/plugins/ajax-search-pro/img/default.jpg”, “highlight”: 1, “highlightwholewords”: 1, “openToBlank”: 0, “scrollToResults”: 0, “resultareaclickable”: 1, […]

Source: O\’Reilly Radar Four short links: 4 January 2016 How to Hire (Henry Ward) — this isn’t holy writ for everyone, but the clear way in which he lays out how he thinks about hiring should be a model to all managers, even those who disagree with his specific recommendations. […]

Source: Occam\’s Razor Excellent Analytics Tip #27: Chase Smart Calculated Metrics! For the last decade (#omg!), I’ve consistently complained about a fundamental flaw in Web Analytics tools: They incentivize one night stands, rather than engagements matching customer-intent. This leads to owners of digital experiences (insanely) expecting all visitors to their […]

Source: Marketing Technology Optimizing a Linkedin Profile for Social Selling We recently shared the challenges with social selling – most of them centered around inadequate training and strategies. As with inbound marketing, social selling isn’t simply providing a means of engagement, it’s also leaving the necessary information for the prospect to […]