Source: Marketing Technology The Benefits of Testing Coupons and Discounts Do you pay a premium to acquire new leads, or offer a discount to attract them? Some companies won’t touch coupons and discounts because they fear devaluing their brand. Other companies have become dependent upon them, dangerously reducing their profitability. […]

Source: Marketing Technology 5 Data Disconnects and Bad Marketing Assumptions We recently ran a user experience test of our site, and the results were split. The audience loved our content but were irritated by our advertising – especially where it was sliding in or popping up. While the testing validated […]

Source: Marketing Technology Social Media Marketing World 2016 Join Guy Kawasaki (author, The Art of Social Media), Mari Smith (co-author, Facebook Marketing: An Hour a Day), Michael Hyatt (author, Platform), Chris Brogan (co-author, The Impact Equation), Jay Baer (author, Youtility), Amy Porterfield (co-author, Facebook Marketing All-In-One for Dummies), Mark Schaefer […]

Source: HubSpot Marketing The Right Way to Reduce Your Churn Rate Some customers are past saving. They’ve made their decision to leave, and they’ll be out just as soon as they can find the “cancel” button. Of course you don’t want them to leave — nor do you want more customers following […]

Source: O\’Reilly Radar Four short links: 27 November 2015 87% of Android Devices Insecure — researchers find they’re vulnerable to malicious apps because manufacturers have not provided regular security updates. (via Bruce Schneier) A Computational Approach for Obstruction-Free Photography (Google Research) — take multiple photos from different angles through occlusions […]

Source: HubSpot Marketing Why Gratitude Is the Secret to Good Health & Happiness [Infographic] “Gratitude means thankfulness, counting your blessings, noticing simple pleasures, and acknowledging everything you receive,” wrote Marelisa Fabrega in her book How Gratitude Can Change Your Life. Practicing gratitude doesn’t just make you a more likeable person, but it can […]